Entries by Jeroen

What if wellbeing were a strategic objective? A call to leaders to see wellbeing not as an extra, but as essential.

In many organisations today, wellbeing is a hot topic. There’s a prevention plan. There are stress workshops. A campaign around movement. Sometimes even an internal wellbeing ambassador or working group. But let’s be honest: in many cases, wellbeing remains something that’s “added on”. An important topic, no doubt – but only as long as it […]

Sustainable Business Starts with People: Wellbeing and Leadership as the Foundation

Sustainability is gaining more and more space on strategic agendas. Terms like ESG, corporate social responsibility, and carbon neutrality have become familiar territory. But one crucial aspect often remains underexposed in sustainability stories: the people behind the work. At Kokoro Business, we believe that true sustainable business is only possible when it is also human-centered. […]